Industry Thought Leadership

Learn more about the problems we are passionate about solving. Hopefully you find this content relevant and helpful. Please don't hesitate to reach out to learn more.

Industry Thought Leadership

Learn more about the problems we are passionate about solving. Hopefully you find this content relevant and helpful. Please don't hesitate to reach out to learn more.

What I Wish I Had Known About Data 10 Years Ago...

For many years, I was under the impression that the corporate function of Finance was the only business unit that used data to make decisions. Of course that wasn’t necessarily true, and it definitely shouldn’t be true of modern corporations.

Why is Data Only Important After the Deal Closes?

Anyone who has led or participated in a merger or acquisition knows that integrating two companies is extraordinarily difficult. Large-scale integration activities require extensive planning, teamwork, process reengineering and technical execution while simultaneously trying to learn a completely new organization under, at times, aggressive timelines.

Cruising Around The Caribbean: A Deep-Dive Into Data & Customer Experiences

When travel and hospitality brands think about data, rapid execution is key. When a card is being swiped 20 times per day for drinks, room entrance, shopping, cash, ship boarding, fine dining, snacks, laundry, and gambling, this creates a picture of who I am and what I like to do. And I’m willing to bet that with stronger, highly-personalized marketing efforts, they easily could have got another $200+ out of me.

Rethinking Data Platforms As Inputs & Outputs

Data is a rapidly evolving landscape. And how you think about your data inputs will control your data outputs. Take a few moments to analyze every data input touchpoint and consider any revisions that need to be made. As always, XenoDATA Partners is here to help.

5 Tips For Starting Your Data Strategy In The Travel Industry

With the profound amount of data collection platforms and services offered, every brand I interact with has the unique ability to watch my story with their brand as I choose to write it. As brands begin to piece my story together, they’ll be able to serve exceptional, rave-worthy experiences uniquely customized to even my most subtle preferences.

Why Every Organization Needs a Data Strategy...and How to Build One...

Without a clear strategy, goals, and a plan - any initiative is destined for a rocky road. What makes managing data any different? Every organization has data. Data is needed to run the business and to understand the customer base and marketplace. Data is Often referred to as an asset, but is never on the balance sheet - why not?

The Importance of Happiness Analytics

At one point or another in your career you’re going to ask yourself, “am I happy?” I think about this question a lot – perhaps it’s because I’m part of the Millennial generation, or perhaps it’s because I strive to live the best life I can and happiness is a non-negotiable part of that equation. But, I’m not just asking myself if I’m happy, I’m thinking about the happiness of my team – are they fulfilled with their job? Is there anything I can do to be a better mentor? Are they happy? How can I make them happier?

Data Democratization Facilitates Enterprise Innovation

Ever looked at a spreadsheet or a report blankly lost in numbers? How about a chart or analysis that was visually pleasing but had little to no business context or simply just didn't make any sense?