How Data Transformation Will Grow Your Bottom Line
John Wilson

John Wilson

May 2020

How Data Transformation Will Grow Your Bottom Line

Data is your most valuable asset. XenoDATA’s DataWorkbench allows you to better measure, track, and take action tied directly to business objectives, even if you don’t have a massive budget for data initiatives. Our mission is to show you how data transformation can deliver an increase in EBITDA on a recurring basis. And it all starts with your data. We’ve done it, and we are doing it.

Take a journey with me to an alternate universe.

Imagine you’re in your favorite coffee shop in early spring of 2020…without a pandemic. The weather is still cool outside, but you can tell it’s going to warm up and be one of those fresh early spring days in the city.

The smell of French roasted coffee and freshly baked pastries moves lazily through the sun filled café and you have taken your favorite seat, the large leather chair in the corner that gets enough light so you can read the journal, but also sits at enough distance from the rest of the cafe so you can truly relax and enjoy your coffee.

This morning is different. This morning you need to concentrate on the challenges of one of your portfolio companies, let’s say it’s a national distributor of bubble gum, Consolidated Gum. For some reason Consolidated Gum profits are down but no one quite knows why because along with the resurgence in vintage baseball card sales -- a valuable channel partner -- chewing gum sales have seen an increase in top-line growth.

You’ve looked at the data from every angle, it’s certainly not clear, but this is the kind of problem you excel at solving.

It’s why you’ve moved up to portfolio manager and sit on the board of three of the world’s largest privately-owned retail logistics companies. If you can just connect the dots you will crack the problem... And likely be able to apply the solution across your portfolio. 

Sales are up. Profit is down. Hmm…

Then aha! A spark fires and your eyes grow wide -- not at the article on lipstick manufacturing you were reading -- but because deep in that brain of yours is the answer emerging from your genius.

The last report you stayed up all night reading, the one Greg, CTO of Consolidated Gum almost didn’t get to you, showed how the aging truck fleet maintenance had nearly doubled but the lease contracts included repair costs, so no problem, and deliveries were still on time...but what the report didn’t show, for some reason, was that trucks had been rented for short-term rates to fill the hole! And those costs were…

A shadow moves over your paper and you look up annoyed. It’s Greg himself! 

Sorry, he says but he’s been trying to find you. The last report he sent had a data set that his team mislabeled, using an old taxonomy and system the Western division had been using for so long that after a few attempts, and some high priced consultants, they had so much trouble updating that Consolidated Gum Corporate just goes through an extra calibration step for the data reports to make sure they’re synchronized.

Sorry, what? You ask, slightly bewildered.    

Smiling sheepishly, he hands you the flash drive with the new report. “All those computer upgrades across divisions -- before I came on -- have made things so much more complicated. Adoption down to the frontline is meeting some unanticipated roadblocks. We’re working on it…” Greg waves, puts on his sunglasses and saunters back out to the street.

He has left you squinting in your chair, wondering who else could be working on it…

Of course, there is us.

Data is your most valuable asset. XenoDATA’s DataWorkbench allows you to better measure, track, and take action tied directly to business objectives, even if you don’t have a massive budget for data initiatives.

Our mission is to show you how data transformation can deliver an increase in EBITDA on a recurring basis. And it all starts with your data. We’ve done it, and we are doing it.

Don’t be like Consolidated Gum.  Request your free white paper on our system here.  


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Organizations We Have Helped

We pride ourselves on driving tangible business value out of data for our clients. Whether it's starting with you on the ground floor, or jumping into the deep end of your initiative we help clients through developing and honing meaningful data strategies with business impact, along with the implementation of forward thinking data products & data analytics solutions.

Innovative Insurance Brokerage

Our client was facing issues with scale and innovation. They had a core business that was growing and a team of key players but sought incremental growth opportunities.

Seeing a need to drive innovation and technology enabled scale within their services business. Our client set out to build a data-driven platform to automate and align all parties involved in their process to a common platform.

Client built and designed data centric platform and began the process of taking to market with their existing customer base.

World's Largest Brewer of Beer

When it came to data strategy, management, and execution, our client was looking for a second set of eyes. Although the client was aware of the problem, they couldn’t close the gap with technology alone. They lacked an actionable playbook and strategy to operationalize their data ambitions.

Build out executive level playbook to address data opportunities and risks, while aligning to organizational data governance committee to drive forward cross-functional data initiatives.

Data silos were broken down leading to operational changes in enhancing business systems and requesting reports. Projects came with significant P&L impact driving incremental inertia into their data strategy plan.

Technology Enabled Services Firm

With disparate data sources for operational, financial, and customer data, all with different structures and content, executives, team leaders and individual contributors were all operating on different systems and completely misaligned.

Our goal was to ensure we developed a customized, unique solution to improve their services, business intelligence, and their value for internal and external customers.

After taking the time to understand the core data problems of the client beneath the technology and developing the customized solutions to meet their complex challenges, they began to notice results. As a result of our partnership, they saw improved information access, streamlined reporting and an increase in the overall quality of the data of the organization.

Largest US-based Beauty Retailer

Our client was working to offset the risks associated with CCPA & GDPR by documenting and storing all organizational knowledge.

Design business oriented data definitions and map to data in physical systems.

Single repository for all data definitions along with accompanying playbook to drive greater engagement.

What Our Customer's Internal Stakeholders Really Care About

Every company has data. Not every company has a Chief Data Officer. Data oftentimes is a part time job for many. We oftentimes see this manifest differently depending on the role we're working with. You are heard, and we want to hear from you!

Executive Leaders

Drive Competitive Advantage With Data

Allow your data to give you the brilliant insights to need to get ahead of the competition. How you handle your daily operations to your marketing efforts – every piece of data gives you the ultimate competitive advantage.

Clear Organizational Data Strategy

As an executive leader, it’s all about the big picture. Your data strategy must be consistent across the organization to ensure every department is aligned, working towards the same goal and accessing unified data.

Capture Real Data Opportunities

All to often do projects get escalated with high costs and purposeless urgency. "Didn't we just do something like this?" Cut through the noise, get to the facts.

Integrate Data into Every Part of Customer Journey

As you put yourself in your customers’ shoes, how is their experience? Are you sending them outdated, stale, and clunky information without personalization or relevance? Can they consume your data in new or interesting ways?

Direct Data Revenue Attribution

Your data can provide deep insights to better understanding your current and unseen future streams of revenue.

Data Leaders

Culivate Single Source of Truth

Aside from it being incredibly inefficient, sifting through multiple datasets trying to uncover which data is accurate, real, and true causes confusion and frustration, with the potential to have serious internal and external consequences.

Drive Business Ownership of Data

The question is simple – who owns your data? If you don't know, it's probably you. This is a problem.

Improve Data Governance

How you organize your data is much more than just a classification system – it’s the ability to provide quick, timely across to make for happier customers, leaders and fellow colleagues.

Have Exceptional Data Quality

Every piece of data you collect starts to tell a story. Perhaps it’s about a customer’s unique preferences, or maybe it’s related to product performance.

Minimize Data Related Redundancy

How many tools, teams and databases contain or process the same information for the same customer?

Business Leaders

Have Powerful Business Insights

As you uncover each piece of information and patterns emerge, it starts to tell a story. Every department has the ability to rapidly transform and innovate – and it begins with the intelligence and analysis of your data.

Increased Team Efficiency

Instead of having haphazard departmental analyses throughout your organization, take ownership for the data you truly need and want.

Data Availability and Transparency

Each company has their own objectives and key results for success – and they often require multiple datasets to get there. This will help to create a culture where data-informed decision making is the norm.

Better User Experience

Depending on the specific function of your department, it’s all about the user experience (both internal and external). To keep your employees and retain your clients, you must think about offering the best user experience possible – starting with your data.

Remove Perceived Roadblocks

As a department leader,it can feel incredibly burdensome to get even the simplest of tasks done. From sending out a marketing email to generating a customer report, sometimes what seems like it should take a few minutes turns into a few months.

Dozens of customers have trusted us to identify and capture millions of dollars of waste due to poorly managed data.

Anheuser Busch InBev Kraft-Heinz Accurate Background ThoughtSpot Keller Lenkner SJV Data Solutions Ulta Beauty Williams Lea M&A Insurance Solutions